B2D
Service: Branding and Graphic Design
Year: 2022
Concept
Pop-Color Pantones meets Dada meets the overstimulated mind and bold sarcasm of your average SCAD student. These are the characteristics that define Birth 2 Death (b2d.), a brand that has only one goal: combating climate change and spreading awareness by being as much of a devil-may-care, slaphappy a**hole as humanly possible.
Through sustainable practices, no-holds-barred designs, and a dash of hope, b2d. exists to convince this generation by saying that it can stop every ounce of mess from hitting the fan, encourage them to rally together and force greater change for generations to come.
INITIAL BRAINSTORM
“Between B and D there’s C; between Birth and Death there are the Choices that we make.”
The words that started it all. We knew we wanted to address climate change but how? The answer to our questions was in a simple quote; in the choices that we make. After discussing our narrative style, deliverables, visuals and overall message, b2d was born.
THE MOODBOARDS
When the written started to make sense in our heads, it was time to bring them to life. We developed texture, type and color moodboards to achieve that vision. We were looking for mix media, organic interventions, clear & bold type, cut outs and eye catching colors.
COLLAGE EXPLORATION & PROCESS
We search for vintage magazines and books with interesting images, typography, and textures and then the adventure begun. We started cropping, flippling, rotating and rearranging until we found compelling compositions that reflected the message we want to spread. We’re f***ed, but we can do something about it.
FINAL LOGO
Faction Personal
TYPOGRAPHY & COLOR PALETTE
BACKGROUND SELECTION
Rustic and industrial. Cartboard provided a rough surface with visible fibers to add depth and earthiness.
TYPE TREATMENT
Integration between background texture and the bold colors
SHADOW TEXTURE
Feel of a cut out image placed on top of the paper to give an organic and vintage aesthetic
ENVIRONMENTAL POSTERS
Visually striking and thought provoking. We aim to raise awareness and encourage action on the urgent issue that climate change is.
SOCIAL MEDIA
Visuals can quickly convey the effects of climate change and inspire viewers to take action.
WE’RE F***ED EXHIBIT
Upon entering the exhibition, visitors will be greeted with a dramatic display highlighting the impact of climate change on the planet, including rising sea levels, extreme weather events, and melting glaciers.
The exhibition is divided into several sections, each addressing a different aspect of climate change.
EXHIBITION MAP
THE UPCYCLING TOTE
Visitors will have the opportunity to bring with them old pairs of denim that they no longer use. This upcycling stand will proceed to take the pieces and bring them back to life in a new form. Repurposing every piece with meaning.